# BetterUp

[betterup.com](https://betterup.com/)

The platform that develops your entire workforce — from executives to frontline teams — with human and AI coaching proven to deliver 14x ROI.

[Powering performance-ready workforces in the AI era \| BetterUp®](https://betterup.com/)

Researched 2026-11-11

## Products

### Human Transformation Platform™

BetterUp’s Human Transformation Platform is the solution — proven to drive business outcomes with Board-level rigor — that delivers truly personalized development at enterprise scale, adapts to your strategy, and continuously evolves alongside shifting strategic priorities.

[Human Transformation at Scale \| BetterUp](https://betterup.com/platform) · [Powering performance-ready workforces in the AI era \| BetterUp®](https://betterup.com/) · [Product page](https://betterup.com/platform)

## Customer feedback

[Is BetterUp downsizing and are they/did they secretly ...](https://reddit.com/r/SaintMeghanMarkle/comments/158l8c2/is_betterup_downsizing_and_are_theydid_they)

Excerpt: What I noticed is that my searches were on BetterUp.com main site, but when I scrolled all the way down where you typically see professional ...

[Reddit](https://reddit.com/r/SaintMeghanMarkle/comments/158l8c2/is_betterup_downsizing_and_are_theydid_they)

[BetterUp Lift conference now in a bad area of SF on O'Farrell](https://reddit.com/r/SaintMeghanMarkle/comments/1c18360/betterup_lift_conference_now_in_a_bad_area_of_sf)

Excerpt: Another One Star Scathing BetterUp Review....Apparently executives are spying on employees in this fascist, toxic, miserable, work environment.

[Reddit](https://reddit.com/r/SaintMeghanMarkle/comments/1c18360/betterup_lift_conference_now_in_a_bad_area_of_sf)

[Read Customer Service Reviews of betterup.com](https://trustpilot.com/review/betterup.com)

Excerpt: Contact info. United States. betterup.com. 2.3. Poor. TrustScore 2.5 out of 5. 19 ... See how their reviews and ratings are sourced, scored, and moderated.

[Review sites](https://trustpilot.com/review/betterup.com)

[BetterUp Grow](https://hr.com/directory/product/view/betterupbetterup-grow)

Excerpt: Phone: 1\|844\|3039595 ... At BetterUp, we're bringing the power of human transformation to individuals and workforces everywhere. Our mission? To help people ...

[Web](https://hr.com/directory/product/view/betterupbetterup-grow)

[BetterUp – Providing regular assessments to give ...](https://thesiliconreview.com/magazine/profile/betterup-providing-regular-assessments-to-give-companies)

Excerpt: BetterUp pairs employees with a dedicated, expert coach to cultivate the leadership behaviors they need to thrive. Its mobile-first platform facilitates ...

[Web](https://thesiliconreview.com/magazine/profile/betterup-providing-regular-assessments-to-give-companies)

[Ask HN: Who is hiring? (May 2020) - Hacker News](https://news.ycombinator.com/item?id=23042618)

Excerpt: BetterUp is a mobile-based human transformation platform that brings personalized professional coaching to employees at all levels. We help ...

[Web](https://news.ycombinator.com/item?id=23042618)

## Marketing & Ads

### Don't carry it home off-duty.

Google · BetterUp

Call to action: APPLY\_NOW

First shown 2026-10-23 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR16435374785497661441) · [Creative video](https://www.youtube.com/watch?v=RD2cSgroMks)

Landing-page snapshot: The ad library did not provide a destination URL.

### BetterUp

LinkedIn · BetterUp

Hi %FIRSTNAME%, People’s sense that their work matters is slipping, and AI is accelerating the change. I’d like to invite you to hear Dr Martin Seligman, founder of positive psychology, explain why, alongside Zahra Shirazi, Chief Talent Officer at Rolls-Royce, on what she is seeing as AI changes roles. You’ll leave with specific ways to tell whether new technology is building or eroding the sense of agency of the people around you. It's Tuesday 10 November, 10.30am GMT, virtual. If you can't make it, register and we'll send you the recording.

Call to action: Register

First shown 2026-11-04 · Last shown 2026-11-04

[Original ad](https://www.linkedin.com/ad-library/detail/1672980446)

Landing-page snapshot: The ad library did not provide a destination URL.

### BetterUp

LinkedIn · BetterUp

Your managers already work in Teams and Copilot. Their coaching should happen there too, in the flow of work. On Nov 12, Sr. Research Scientist Alex Liebscher and VP of AI Jordan Hochenbaum, PhD, show what that looks like, live. Join us for: 🔹 A live look at BetterUp coaching across a manager’s week in Copilot and Microsoft 365 🔹 Why culture decides whether AI pays off, and why it starts with managers 🔹 What 27,000 AI coaching conversations reveal about what people use AI coaching for, and what’s blocking their performance Can’t make it live? Register for the recording.

[Original ad](https://www.linkedin.com/ad-library/detail/1665888636) · [Creative image](https://jtmwyd.com/media/images/932fff800568218cdf05dc82c77831fcc3f147f30ff54dc670d0578aee12c7ed)

Landing-page snapshot: The ad library did not provide a destination URL.

### BetterUp

Meta · BetterUp · Active

Get confidential support designed to strengthen your long-term well-being.

Call to action: Learn more

First shown 2026-11-05 · Last shown 2026-11-11

[Original ad](https://www.facebook.com/ads/library/?id=2358143661626479) · [Creative image](https://scontent-hou1-1.xx.fbcdn.net/v/t39.35426-6/859508517_4092547607716826_1322135700687249865_n.jpg?_nc_cat=109&_nc_map=urlgen_bucketless&ccb=1-7&_nc_sid=c53f8f&_nc_ohc=F5PR2fCHKQwQ7kNvwEw-G1k&_nc_oc=Adp15YbB4CIpXIlJfwIaFI2mFnF-_CXlQeF772E6geUEtAZ3T1NxF_vMlmQxwZs0FyM&_nc_zt=14&_nc_ht=scontent-hou1-1.xx&_nc_gid=2MkFnjM5f-ArBer4QQ4rpQ&_nc_ss=7b289&oh=00_AQQFJ-qBbOxj3RQpvhXOPUSONgkTuZBX19NM16N9FDtHwQ&oe=6AFAD69A)

Landing page: [Supporting the well-being of Ontario's first responders \| BetterUp Canada](https://www.betterup.com/en-ca/frontline-support)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/5aa0176602212d1058ae376fd4667b2056e1b7c6b7aff4b1b5c6373800ce414d) · Captured 2026-11-11

### BetterUp

Meta · BetterUp · Active

Get confidential support designed to strengthen your long-term well-being.

Call to action: Sign up

First shown 2026-11-05 · Last shown 2026-11-11

[Original ad](https://www.facebook.com/ads/library/?id=1498086138893356) · [Creative image](https://scontent-hou1-1.xx.fbcdn.net/v/t39.35426-6/857397512_4515767188681371_6278139987253373522_n.jpg?_nc_cat=105&_nc_map=urlgen_bucketless&ccb=1-7&_nc_sid=c53f8f&_nc_ohc=V0FOFuTeWGgQ7kNvwEP-7SO&_nc_oc=AdriGpjJQk0swvsdRAE1W1oXgHFI2tgceM1349P93NeTMWmHXe9F0f6th3nzxSYlgl4&_nc_zt=14&_nc_ht=scontent-hou1-1.xx&_nc_gid=2MkFnjM5f-ArBer4QQ4rpQ&_nc_ss=7b289&oh=00_AQR3Ay1vDPfVu_bxRDh2hLpv1dLRzADxAvrE28HH7w0u4Q&oe=6AFAB2A8)

Landing page: [Supporting the well-being of Ontario's first responders \| BetterUp Canada](https://www.betterup.com/en-ca/frontline-support)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/5aa0176602212d1058ae376fd4667b2056e1b7c6b7aff4b1b5c6373800ce414d) · Captured 2026-11-11

### BetterUp

Meta · BetterUp · Active

Get confidential support built for you

Call to action: See details

First shown 2026-11-05 · Last shown 2026-11-11

[Original ad](https://www.facebook.com/ads/library/?id=4185804658219289) · [Creative image](https://jtmwyd.com/media/images/5883bddc63f0ae2594e104444e420a0c62cd9ea455865dadfffeb4bdf73c6c65) · [Creative video](https://video-hou1-1.xx.fbcdn.net/o1/v/t2/f2/m366/AQPxzsAIA3_DsxHYjNp_qhXDHbB3kImRzXCvaHhlhD6ou6s_FdINNlYT-9xWf2yxXT5S-hNYragLQVEH3R3JIwMsXRkmMjmxYxwC3zxcI6G5MQ.mp4?_nc_cat=102&_nc_sid=b66105&_nc_ht=video-hou1-1.xx.fbcdn.net&_nc_ohc=m_N9brsR-BsQ7kNvwGQ1FNR&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5WSV9VU0VDQVNFX1BST0RVQ1RfVFlQRS4uQzMuNzIwLmRhc2hfaDI2NC1iYXNpYy1nZW4yXzcyMHAiLCJ4cHZfYXNzZXRfaWQiOjE0NDU3MDE3MTc3NzgyNjQsImFzc2V0X2FnZV9kYXlzIjoyMSwidmlfdXNlY2FzZV9pZCI6MTA3OTksImR1cmF0aW9uX3MiOjEwLCJ1cmxnZW5fc291cmNlIjoid3d3In0%3D&ccb=17-1&vs=9fd6cc2ee3b23cb0&_nc_vs=HBkcFQIYRWZiX2VwaGVtZXJhbC9BQzY3NDQ3RkJBREI0OURGQjkwOTU2QzZCQTM3NkY1Rl9tdF8xX3ZpZGVvX2Rhc2hpbml0Lm1wNBUAAsgBEgAoABgAGwKIB3VzZV9vaWwBMRJwcm9ncmVzc2l2ZV9yZWNpcGUBMRUAACaw_baV9baRBRUCKAJDMywXQCQAAAAAAAAYGWRhc2hfaDI2NC1iYXNpYy1nZW4yXzcyMHARAHUAZd6oAQA&_nc_gid=2MkFnjM5f-ArBer4QQ4rpQ&_nc_ss=7b289&_nc_map=urlgen_bucketless&_nc_zt=28&oh=00_AQSZJXwYQNDYk87yj4L30X-FYf8744EJO233eaaNi835Nw&oe=6AFAD142)

Landing page: [Supporting the well-being of Ontario's first responders \| BetterUp Canada](https://www.betterup.com/en-ca/frontline-support)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/5aa0176602212d1058ae376fd4667b2056e1b7c6b7aff4b1b5c6373800ce414d) · Captured 2026-11-11

### Support built for you

Meta · BetterUp · Active

Get confidential support built for you

Call to action: Learn more

First shown 2026-11-05 · Last shown 2026-11-10

[Original ad](https://www.facebook.com/ads/library/?id=1849541836229950) · [Creative image](https://jtmwyd.com/media/images/5883bddc63f0ae2594e104444e420a0c62cd9ea455865dadfffeb4bdf73c6c65) · [Creative video](https://video-hou1-1.xx.fbcdn.net/o1/v/t2/f2/m366/AQPxzsAIA3_DsxHYjNp_qhXDHbB3kImRzXCvaHhlhD6ou6s_FdINNlYT-9xWf2yxXT5S-hNYragLQVEH3R3JIwMsXRkmMjmxYxwC3zxcI6G5MQ.mp4?_nc_cat=102&_nc_sid=b66105&_nc_ht=video-hou1-1.xx.fbcdn.net&_nc_ohc=m_N9brsR-BsQ7kNvwGQ1FNR&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5WSV9VU0VDQVNFX1BST0RVQ1RfVFlQRS4uQzMuNzIwLmRhc2hfaDI2NC1iYXNpYy1nZW4yXzcyMHAiLCJ4cHZfYXNzZXRfaWQiOjE0NDU3MDE3MTc3NzgyNjQsImFzc2V0X2FnZV9kYXlzIjoyMSwidmlfdXNlY2FzZV9pZCI6MTA3OTksImR1cmF0aW9uX3MiOjEwLCJ1cmxnZW5fc291cmNlIjoid3d3In0%3D&ccb=17-1&vs=9fd6cc2ee3b23cb0&_nc_vs=HBkcFQIYRWZiX2VwaGVtZXJhbC9BQzY3NDQ3RkJBREI0OURGQjkwOTU2QzZCQTM3NkY1Rl9tdF8xX3ZpZGVvX2Rhc2hpbml0Lm1wNBUAAsgBEgAoABgAGwKIB3VzZV9vaWwBMRJwcm9ncmVzc2l2ZV9yZWNpcGUBMRUAACaw_baV9baRBRUCKAJDMywXQCQAAAAAAAAYGWRhc2hfaDI2NC1iYXNpYy1nZW4yXzcyMHARAHUAZd6oAQA&_nc_gid=2MkFnjM5f-ArBer4QQ4rpQ&_nc_ss=7b289&_nc_map=urlgen_bucketless&_nc_zt=28&oh=00_AQSZJXwYQNDYk87yj4L30X-FYf8744EJO233eaaNi835Nw&oe=6AFAD142)

Landing page: [Supporting the well-being of Ontario's first responders \| BetterUp Canada](https://www.betterup.com/en-ca/frontline-support)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/5aa0176602212d1058ae376fd4667b2056e1b7c6b7aff4b1b5c6373800ce414d) · Captured 2026-11-11

### BetterUp

Meta · BetterUp · Active

Get confidential support built for you

Call to action: Learn more

First shown 2026-11-05 · Last shown 2026-11-11

[Original ad](https://www.facebook.com/ads/library/?id=1010180892150171) · [Creative image](https://jtmwyd.com/media/images/9f769c9a770f250a566900828901f4808cfb54f90d8fc68a0108c0fc415105b9) · [Creative video](https://video-hou1-1.xx.fbcdn.net/o1/v/t2/f2/m366/AQNtsnF3WGvZ3XA3j0v1mJH0acnX97mOvKlqehpf-0fgDguGPv7XKJ2-lOlvA6fiRy1q5XN6Bw1HH2Bj5xQq_EGlIU4hWhNweaCu5FAjnFmPvg.mp4?_nc_cat=106&_nc_sid=b66105&_nc_ht=video-hou1-1.xx.fbcdn.net&_nc_ohc=M4bhTi4YG-MQ7kNvwHCv3s0&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5WSV9VU0VDQVNFX1BST0RVQ1RfVFlQRS4uQzMuNzIwLmRhc2hfaDI2NC1iYXNpYy1nZW4yXzcyMHAiLCJ4cHZfYXNzZXRfaWQiOjE3MjU3OTk2NjE4NDI1ODQsImFzc2V0X2FnZV9kYXlzIjoyMSwidmlfdXNlY2FzZV9pZCI6MTA3OTksImR1cmF0aW9uX3MiOjEwLCJ1cmxnZW5fc291cmNlIjoid3d3In0%3D&ccb=17-1&vs=72a28272575710fb&_nc_vs=HBkcFQIYRWZiX2VwaGVtZXJhbC84QzA5NDU1QzdBNTc0QkRBOEI0RjQyMEVFQjQzNUUxNF9tdF8xX3ZpZGVvX2Rhc2hpbml0Lm1wNBUAAsgBEgAoABgAGwKIB3VzZV9vaWwBMRJwcm9ncmVzc2l2ZV9yZWNpcGUBMRUAACawwuG84eaQBhUCKAJDMywXQCQAAAAAAAAYGWRhc2hfaDI2NC1iYXNpYy1nZW4yXzcyMHARAHUAZd6oAQA&_nc_gid=2MkFnjM5f-ArBer4QQ4rpQ&_nc_ss=7b289&_nc_map=urlgen_bucketless&_nc_zt=28&oh=00_AQQJ9ZBiWGHrogsLRFZSeFw0rTlGeR6c-Jy44P9gR-i9IQ&oe=6AFAC8C6)

Landing page: [Supporting the well-being of Ontario's first responders \| BetterUp Canada](https://www.betterup.com/en-ca/frontline-support)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/5aa0176602212d1058ae376fd4667b2056e1b7c6b7aff4b1b5c6373800ce414d) · Captured 2026-11-11

### BetterUp

Meta · BetterUp · Active

Get confidential support built for you

Call to action: Learn more

First shown 2026-11-05 · Last shown 2026-11-10

[Original ad](https://www.facebook.com/ads/library/?id=2286696982175574) · [Creative image](https://jtmwyd.com/media/images/9f769c9a770f250a566900828901f4808cfb54f90d8fc68a0108c0fc415105b9) · [Creative video](https://video-hou1-1.xx.fbcdn.net/o1/v/t2/f2/m366/AQNtsnF3WGvZ3XA3j0v1mJH0acnX97mOvKlqehpf-0fgDguGPv7XKJ2-lOlvA6fiRy1q5XN6Bw1HH2Bj5xQq_EGlIU4hWhNweaCu5FAjnFmPvg.mp4?_nc_cat=106&_nc_sid=b66105&_nc_ht=video-hou1-1.xx.fbcdn.net&_nc_ohc=M4bhTi4YG-MQ7kNvwHCv3s0&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5WSV9VU0VDQVNFX1BST0RVQ1RfVFlQRS4uQzMuNzIwLmRhc2hfaDI2NC1iYXNpYy1nZW4yXzcyMHAiLCJ4cHZfYXNzZXRfaWQiOjE3MjU3OTk2NjE4NDI1ODQsImFzc2V0X2FnZV9kYXlzIjoyMSwidmlfdXNlY2FzZV9pZCI6MTA3OTksImR1cmF0aW9uX3MiOjEwLCJ1cmxnZW5fc291cmNlIjoid3d3In0%3D&ccb=17-1&vs=72a28272575710fb&_nc_vs=HBkcFQIYRWZiX2VwaGVtZXJhbC84QzA5NDU1QzdBNTc0QkRBOEI0RjQyMEVFQjQzNUUxNF9tdF8xX3ZpZGVvX2Rhc2hpbml0Lm1wNBUAAsgBEgAoABgAGwKIB3VzZV9vaWwBMRJwcm9ncmVzc2l2ZV9yZWNpcGUBMRUAACawwuG84eaQBhUCKAJDMywXQCQAAAAAAAAYGWRhc2hfaDI2NC1iYXNpYy1nZW4yXzcyMHARAHUAZd6oAQA&_nc_gid=2MkFnjM5f-ArBer4QQ4rpQ&_nc_ss=7b289&_nc_map=urlgen_bucketless&_nc_zt=28&oh=00_AQQJ9ZBiWGHrogsLRFZSeFw0rTlGeR6c-Jy44P9gR-i9IQ&oe=6AFAC8C6)

Landing page: [Supporting the well-being of Ontario's first responders \| BetterUp Canada](https://www.betterup.com/en-ca/frontline-support)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/5aa0176602212d1058ae376fd4667b2056e1b7c6b7aff4b1b5c6373800ce414d) · Captured 2026-11-11

### BetterUp

Meta · BetterUp · Active

Get confidential support built for you

Call to action: Learn more

First shown 2026-11-05 · Last shown 2026-11-11

[Original ad](https://www.facebook.com/ads/library/?id=1848463542963589) · [Creative image](https://jtmwyd.com/media/images/6b3c2cbe54d6a47f13f4deacb4f867e04561a5ea2d4f4c502cd3a67a7da9aed0) · [Creative video](https://video-hou1-1.xx.fbcdn.net/o1/v/t2/f2/m366/AQPWdiEcyAx6BkpM5MdHU0DVhn8cczhoCG72ivsAHy3zEaF5AndRdIcR7rCHR0l_XD1ilIr97pJqxtYvoCNsHvzaWGDlRUTCxpzhU46osoVKRg.mp4?_nc_cat=108&_nc_sid=b66105&_nc_ht=video-hou1-1.xx.fbcdn.net&_nc_ohc=WH0Boe6pfd0Q7kNvwF52aXP&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5WSV9VU0VDQVNFX1BST0RVQ1RfVFlQRS4uQzMuNzIwLmRhc2hfaDI2NC1iYXNpYy1nZW4yXzcyMHAiLCJ4cHZfYXNzZXRfaWQiOjE2ODUyNTg0NTMxNjQ5MDYsImFzc2V0X2FnZV9kYXlzIjoyMSwidmlfdXNlY2FzZV9pZCI6MTA3OTksImR1cmF0aW9uX3MiOjEwLCJ1cmxnZW5fc291cmNlIjoid3d3In0%3D&ccb=17-1&vs=8833bad610b50647&_nc_vs=HBkcFQIYRWZiX2VwaGVtZXJhbC9FNzEwQzZEODk0QTI0ODI1OTRCMEFBQTQwN0Y4RjcxMl9tdF8xX3ZpZGVvX2Rhc2hpbml0Lm1wNBUAAsgBEgAoABgAGwKIB3VzZV9vaWwBMRJwcm9ncmVzc2l2ZV9yZWNpcGUBMRUAACbUjaX3-a7-BRUCKAJDMywXQCQAAAAAAAAYGWRhc2hfaDI2NC1iYXNpYy1nZW4yXzcyMHARAHUAZd6oAQA&_nc_gid=2MkFnjM5f-ArBer4QQ4rpQ&_nc_ss=7b289&_nc_map=urlgen_bucketless&_nc_zt=28&oh=00_AQT-7vtKr96tPsSq5a5qcqITmBwlHA3WD56kJ9J0yVgfLg&oe=6AFAD370)

Landing page: [Supporting the well-being of Ontario's first responders \| BetterUp Canada](https://www.betterup.com/en-ca/frontline-support)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/5aa0176602212d1058ae376fd4667b2056e1b7c6b7aff4b1b5c6373800ce414d) · Captured 2026-11-11

### BetterUp

Meta · BetterUp · Active

Get confidential support designed to strengthen your long-term well-being.

Call to action: Sign up

First shown 2026-11-05 · Last shown 2026-11-11

[Original ad](https://www.facebook.com/ads/library/?id=4459115417635328) · [Creative image](https://scontent-hou1-1.xx.fbcdn.net/v/t39.35426-6/856694467_976996778804661_3583881600382834256_n.jpg?_nc_cat=109&_nc_map=urlgen_bucketless&ccb=1-7&_nc_sid=c53f8f&_nc_ohc=4uiKb5TlpnMQ7kNvwG6WroH&_nc_oc=Adp-wBfwikD5lsbWNc3Z-UGVkV15bsAZDtS-DfBfraQxpjAYkgH1RYUY6spP5PtdUIk&_nc_zt=14&_nc_ht=scontent-hou1-1.xx&_nc_gid=2MkFnjM5f-ArBer4QQ4rpQ&_nc_ss=7b289&oh=00_AQSP6w2z4Ia5zD24_lCTsHnhwO2AHqS2qyDKst_uoepz3g&oe=6AFACAD5)

Landing page: [Supporting the well-being of Ontario's first responders \| BetterUp Canada](https://www.betterup.com/en-ca/frontline-support)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/5aa0176602212d1058ae376fd4667b2056e1b7c6b7aff4b1b5c6373800ce414d) · Captured 2026-11-11

### Support built for you

Meta · BetterUp · Active

Get confidential support designed to strengthen your long-term well-being.

Call to action: Sign up

First shown 2026-11-05 · Last shown 2026-11-11

[Original ad](https://www.facebook.com/ads/library/?id=1676591654106102) · [Creative image](https://scontent-hou1-1.xx.fbcdn.net/v/t39.35426-6/859058021_1618038879761701_1487179825384878787_n.jpg?_nc_cat=110&_nc_map=urlgen_bucketless&ccb=1-7&_nc_sid=c53f8f&_nc_ohc=RF5r3FqIKHEQ7kNvwHmqGUO&_nc_oc=AdoDTD_2xaXXBQqVXN5uXf9HwMTCjtgXAo7xOkW4M73zruOxS3P6raAzDTbrYAe361E&_nc_zt=14&_nc_ht=scontent-hou1-1.xx&_nc_gid=2MkFnjM5f-ArBer4QQ4rpQ&_nc_ss=7b289&oh=00_AQQIiyIF-FjjQQMrRNR1ecZO92_1lQcOB9X_rZEG3Hra2Q&oe=6AFAD06D)

Landing page: [Supporting the well-being of Ontario's first responders \| BetterUp Canada](https://www.betterup.com/en-ca/frontline-support)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/5aa0176602212d1058ae376fd4667b2056e1b7c6b7aff4b1b5c6373800ce414d) · Captured 2026-11-11

### Support built for you

Meta · BetterUp · Active

Get confidential support designed to strengthen your long-term well-being.

Call to action: Sign up

First shown 2026-11-05 · Last shown 2026-11-11

[Original ad](https://www.facebook.com/ads/library/?id=1601346284610397) · [Creative image](https://scontent-hou1-1.xx.fbcdn.net/v/t39.35426-6/858093274_2200564470870780_3371329357580176195_n.jpg?_nc_cat=102&_nc_map=urlgen_bucketless&ccb=1-7&_nc_sid=c53f8f&_nc_ohc=ttNebAF1sWAQ7kNvwHwVU6z&_nc_oc=AdqezO_IoBnqM4ccCU0oplZXz40o8ntlS3ZhQwTXqIdSzSfk3OVCkARs7uA98__l-xA&_nc_zt=14&_nc_ht=scontent-hou1-1.xx&_nc_gid=2MkFnjM5f-ArBer4QQ4rpQ&_nc_ss=7b289&oh=00_AQT5kePfT6NojIbECUFfZWV-9nUZDD_ZeN9lhF3t0Y12ug&oe=6AFAC233)

Landing page: [Supporting the well-being of Ontario's first responders \| BetterUp Canada](https://www.betterup.com/en-ca/frontline-support)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/5aa0176602212d1058ae376fd4667b2056e1b7c6b7aff4b1b5c6373800ce414d) · Captured 2026-11-11

### Support built for you

Meta · BetterUp · Active

Get confidential support built for you

Call to action: Learn more

First shown 2026-11-05 · Last shown 2026-11-10

[Original ad](https://www.facebook.com/ads/library/?id=1599274828112346) · [Creative image](https://jtmwyd.com/media/images/6b3c2cbe54d6a47f13f4deacb4f867e04561a5ea2d4f4c502cd3a67a7da9aed0) · [Creative video](https://video-hou1-1.xx.fbcdn.net/o1/v/t2/f2/m366/AQM_LG2mtG-rY4XfMY5uADIBf5kFBwIzuFb8a5ONbRaZ0zh0WqQOQHnx3A0swnS8JpjDHer3cd-lsvz0fi_FiLSt5jYBpIObHfc6NAriOm0YZw.mp4?_nc_cat=103&_nc_sid=b66105&_nc_ht=video-hou1-1.xx.fbcdn.net&_nc_ohc=Ukl63OOrxfsQ7kNvwHHda16&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5WSV9VU0VDQVNFX1BST0RVQ1RfVFlQRS4uQzMuNzIwLmRhc2hfaDI2NC1iYXNpYy1nZW4yXzcyMHAiLCJ4cHZfYXNzZXRfaWQiOjE0NTg4OTM2MzYxMjU0NDAsImFzc2V0X2FnZV9kYXlzIjoyMSwidmlfdXNlY2FzZV9pZCI6MTA3OTksImR1cmF0aW9uX3MiOjEwLCJ1cmxnZW5fc291cmNlIjoid3d3In0%3D&ccb=17-1&vs=eb2d2daef9139158&_nc_vs=HBkcFQIYRWZiX2VwaGVtZXJhbC80NzgzNkUzOEM4NjY0RTE3OUY5NDZEN0YzQzhBMjU2M19tdF8xX3ZpZGVvX2Rhc2hpbml0Lm1wNBUAAsgBEgAoABgAGwKIB3VzZV9vaWwBMRJwcm9ncmVzc2l2ZV9yZWNpcGUBMRUAACaAjJLP5LaXBRUCKAJDMywXQCQAAAAAAAAYGWRhc2hfaDI2NC1iYXNpYy1nZW4yXzcyMHARAHUAZd6oAQA&_nc_gid=2MkFnjM5f-ArBer4QQ4rpQ&_nc_ss=7b289&_nc_map=urlgen_bucketless&_nc_zt=28&oh=00_AQT0Ojz3-7VAXPhANiWbsZKzTLpXJAeVpPnEOjaFR71eiA&oe=6AFAA4ED)

Landing page: [Supporting the well-being of Ontario's first responders \| BetterUp Canada](https://www.betterup.com/en-ca/frontline-support)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/5aa0176602212d1058ae376fd4667b2056e1b7c6b7aff4b1b5c6373800ce414d) · Captured 2026-11-11

### Support built for you

Meta · BetterUp · Active

Get confidential support designed to strengthen your long-term well-being.

Call to action: Sign up

First shown 2026-11-05 · Last shown 2026-11-11

[Original ad](https://www.facebook.com/ads/library/?id=1134778112578204) · [Creative image](https://scontent-hou1-1.xx.fbcdn.net/v/t39.35426-6/854828003_1169363909088808_3952684845792880250_n.jpg?_nc_cat=107&_nc_map=urlgen_bucketless&ccb=1-7&_nc_sid=c53f8f&_nc_ohc=OrCn1OqtB-wQ7kNvwFEWrd9&_nc_oc=AdqVxhXTWQvsz0pUbDUqtwQsyZfqqs_GgXbQpJNTA7HcmiLBQipZaKG-dBRDYx6M1oI&_nc_zt=14&_nc_ht=scontent-hou1-1.xx&_nc_gid=2MkFnjM5f-ArBer4QQ4rpQ&_nc_ss=7b289&oh=00_AQTiCxy1nBg2gP8uDVfF5vX4OlCmcrvzla7RxvkcAZT3JA&oe=6AFAD2FD)

Landing page: [Supporting the well-being of Ontario's first responders \| BetterUp Canada](https://www.betterup.com/en-ca/frontline-support)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/5aa0176602212d1058ae376fd4667b2056e1b7c6b7aff4b1b5c6373800ce414d) · Captured 2026-11-11

### Don't carry it home off-duty.

Google · BetterUp

Participate in research and access personalized coaching for your high-pressure role.

First shown 2026-10-24 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR01087252390953877505) · [Creative image](https://jtmwyd.com/media/images/2c68096c8132789998c4d81f0eb5c9e72d623772e4d7acabc653e4d8a5b3c99b) · [Creative video](https://www.youtube.com/watch?v=yDDT73hI_0A)

Landing page: [Supporting the well-being of Ontario's first responders \| BetterUp Canada](https://www.betterup.com/en-ca/frontline-support?utm_source=google&utm_medium=display&utm_term=frontline%20study&utm_content=B2)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/5aa0176602212d1058ae376fd4667b2056e1b7c6b7aff4b1b5c6373800ce414d) · Captured 2026-11-11

### Shift ends. Coping starts.

Google · BetterUp

Join a study and access professional coaching tools for demanding frontline work.

First shown 2026-10-24 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR01087252390953877505) · [Creative image](https://jtmwyd.com/media/images/2c68096c8132789998c4d81f0eb5c9e72d623772e4d7acabc653e4d8a5b3c99b) · [Creative video](https://www.youtube.com/watch?v=yDDT73hI_0A)

Landing page: [Supporting the well-being of Ontario's first responders \| BetterUp Canada](https://www.betterup.com/en-ca/frontline-support?utm_source=google&utm_medium=display&utm_term=frontline%20study&utm_content=B2)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/5aa0176602212d1058ae376fd4667b2056e1b7c6b7aff4b1b5c6373800ce414d) · Captured 2026-11-11

### Shift ends. Coping starts.

Google · BetterUp

Participate in research and access personalized coaching for your high-pressure role.

First shown 2026-10-24 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR01087252390953877505) · [Creative image](https://jtmwyd.com/media/images/2c68096c8132789998c4d81f0eb5c9e72d623772e4d7acabc653e4d8a5b3c99b) · [Creative video](https://www.youtube.com/watch?v=yDDT73hI_0A)

Landing page: [Supporting the well-being of Ontario's first responders \| BetterUp Canada](https://www.betterup.com/en-ca/frontline-support?utm_source=google&utm_medium=display&utm_term=frontline%20study&utm_content=B2)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/5aa0176602212d1058ae376fd4667b2056e1b7c6b7aff4b1b5c6373800ce414d) · Captured 2026-11-11

### BetterUp

LinkedIn · BetterUp

What do people actually ask an AI coach for? BetterUp Labs studied 27,000 AI coaching conversations to find out. On Nov 12, Sr. Research Scientist Alex Liebscher and VP of AI Jordan Hochenbaum, PhD, share the findings in a live virtual discussion. Join us to learn: 🔹 Why culture decides whether AI pays off, and why it starts with managers 🔹 What people use AI coaching for, and what’s blocking their performance 🔹 A live look at coaching across a manager’s week in Copilot and Microsoft 365 Can’t make it live? Register for the recording.

[Original ad](https://www.linkedin.com/ad-library/detail/1665859476) · [Creative image](https://jtmwyd.com/media/images/932fff800568218cdf05dc82c77831fcc3f147f30ff54dc670d0578aee12c7ed)

Landing-page snapshot: The ad library did not provide a destination URL.

### Help shape frontline support

Google · BetterUp

Take part in pivotal research & access coaching tools to strengthen frontline support.

First shown 2026-10-24 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR03112938737898618881) · [Creative image](https://jtmwyd.com/media/images/c626d7b10a6abc026d04619ab0ecb5869e8e346950df35b1d8d8e6ae44cdfc58) · [Creative video](https://www.youtube.com/watch?v=RD2cSgroMks)

Landing page: [Supporting the well-being of Ontario's first responders \| BetterUp Canada](https://www.betterup.com/en-ca/frontline-support?utm_source=google&utm_medium=display&utm_term=frontline%20study&utm_content=A1)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/3523f939736645ceaa8e76e1f5b91d8965abe0778a3d8499f7a436f4346f9d22) · Captured 2026-11-11

### Help shape frontline support

Google · BetterUp

Take part in pivotal research designed for Ontario’s frontline workers.

First shown 2026-10-24 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR03112938737898618881) · [Creative image](https://jtmwyd.com/media/images/c626d7b10a6abc026d04619ab0ecb5869e8e346950df35b1d8d8e6ae44cdfc58) · [Creative video](https://www.youtube.com/watch?v=RD2cSgroMks)

Landing page: [Supporting the well-being of Ontario's first responders \| BetterUp Canada](https://www.betterup.com/en-ca/frontline-support?utm_source=google&utm_medium=display&utm_term=frontline%20study&utm_content=A1)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/3523f939736645ceaa8e76e1f5b91d8965abe0778a3d8499f7a436f4346f9d22) · Captured 2026-11-11

### Help shape frontline support

Google · BetterUp

Take part in pivotal research & access coaching tools to strengthen frontline support.

First shown 2026-10-24 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR03112938737898618881) · [Creative image](https://jtmwyd.com/media/images/c626d7b10a6abc026d04619ab0ecb5869e8e346950df35b1d8d8e6ae44cdfc58) · [Creative video](https://www.youtube.com/watch?v=RD2cSgroMks)

Landing page: [Supporting the well-being of Ontario's first responders \| BetterUp Canada](https://www.betterup.com/en-ca/frontline-support?utm_source=google&utm_medium=display&utm_term=frontline%20study&utm_content=A1)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/3523f939736645ceaa8e76e1f5b91d8965abe0778a3d8499f7a436f4346f9d22) · Captured 2026-11-11

### How do you keep employees feeling they matter as roles are redrawn?

LinkedIn · BetterUp

As AI reshapes how work is organised, leaders are asking how to protect their people’s sense of agency. Dr Martin Seligman and Rolls-Royce’s Zahra Shirazi take it on in a live conversation. 10 Nov, 10:30am GMT / 11:30am CET.

Call to action: Learn more

First shown 2026-10-27 · Last shown 2026-11-08

[Original ad](https://www.linkedin.com/ad-library/detail/1661961646) · [Creative image](https://jtmwyd.com/media/images/8ce4e66f14e0b18465c6be0dea135fe2d06e6901aae870773d3221ac1abdb75b)

Landing page: [Agency Matters: Building a Workforce That Thrives Through Change \| BetterUp](https://www.betterup.com/agency-matters?utm_source=sales&utm_medium=email&utm_campaign=%255BBU%255D+Prospecting+Webinars%252BEvents+-+LGF&utm_id=802880836&hsa_acc=507426464&hsa_cam=802880836&hsa_grp=917909036&hsa_ad=1661961646&hsa_net=linkedin&hsa_ver=3&trk=ad_library_ad_preview_content_image)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/a25e8efd6446475ba3bc66e3d1f6f3964d6592515104680de1cfdf138ae16d7f) · Captured 2026-11-11

### Don't carry it home off-duty.

Google · BetterUp

Join a study and access professional coaching tools for demanding frontline work.

First shown 2026-10-23 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR03758511492589158401) · [Creative image](https://jtmwyd.com/media/images/d06fffd231dc4ea6d0507eb93cfe5dee90aa0cc0a70f39ea88c9304bbe042fd7) · [Creative video](https://www.youtube.com/watch?v=yjX8ftLj7N0)

Landing page: [Supporting the well-being of Ontario's first responders \| BetterUp Canada](https://www.betterup.com/en-ca/frontline-support?utm_source=google&utm_medium=display&utm_term=frontline%20study&utm_content=B3)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/c758057a795deabd494935c820a4ed0f1c89ed0f8215396e851111b18a35cc1e) · Captured 2026-11-11

### Don't carry it home off-duty.

Google · BetterUp

Take part in research and access confidential coaching tools to support readiness.

First shown 2026-10-23 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR03758511492589158401) · [Creative image](https://jtmwyd.com/media/images/d06fffd231dc4ea6d0507eb93cfe5dee90aa0cc0a70f39ea88c9304bbe042fd7) · [Creative video](https://www.youtube.com/watch?v=yjX8ftLj7N0)

Landing page: [Supporting the well-being of Ontario's first responders \| BetterUp Canada](https://www.betterup.com/en-ca/frontline-support?utm_source=google&utm_medium=display&utm_term=frontline%20study&utm_content=B3)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/c758057a795deabd494935c820a4ed0f1c89ed0f8215396e851111b18a35cc1e) · Captured 2026-11-11

### Don't carry it home off-duty.

Google · BetterUp

Take part in research and access confidential coaching tools to support readiness.

First shown 2026-10-23 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR03758511492589158401) · [Creative image](https://jtmwyd.com/media/images/d06fffd231dc4ea6d0507eb93cfe5dee90aa0cc0a70f39ea88c9304bbe042fd7) · [Creative video](https://www.youtube.com/watch?v=yjX8ftLj7N0)

Landing page: [Supporting the well-being of Ontario's first responders \| BetterUp Canada](https://www.betterup.com/en-ca/frontline-support?utm_source=google&utm_medium=display&utm_term=frontline%20study&utm_content=B3)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/c758057a795deabd494935c820a4ed0f1c89ed0f8215396e851111b18a35cc1e) · Captured 2026-11-11

### How do you keep employees feeling they matter as roles are redrawn?

LinkedIn · BetterUp

As AI reshapes how work is organised, leaders are asking how to protect their people’s sense of agency. Dr Martin Seligman and Rolls-Royce’s Zahra Shirazi take it on in a live conversation. 10 Nov, 10:30am GMT / 11:30am CET.

Call to action: Learn more

First shown 2026-10-27 · Last shown 2026-11-09

[Original ad](https://www.linkedin.com/ad-library/detail/1661990836) · [Creative image](https://jtmwyd.com/media/images/8ce4e66f14e0b18465c6be0dea135fe2d06e6901aae870773d3221ac1abdb75b)

Landing page: [Agency Matters: Building a Workforce That Thrives Through Change \| BetterUp](https://www.betterup.com/agency-matters?utm_source=sales&utm_medium=email&utm_campaign=%255BBU%255D+Prospecting+Webinars%252BEvents+-+LGF&utm_id=802880836&hsa_acc=507426464&hsa_cam=802880836&hsa_grp=917909036&hsa_ad=1661961646&hsa_net=linkedin&hsa_ver=3&trk=ad_library_ad_preview_content_image)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/a25e8efd6446475ba3bc66e3d1f6f3964d6592515104680de1cfdf138ae16d7f) · Captured 2026-11-11

### Is AI building or eroding your people’s agency?

LinkedIn · BetterUp

Leave with a practical way to read which one is happening on your team, and the first step to take the week after to build what AI can’t replace. Live with Dr Martin Seligman and Rolls-Royce’s Zahra Shirazi. 10 Nov, 10:30am GMT / 11:30am CET.

Call to action: Learn more

First shown 2026-10-27 · Last shown 2026-11-08

[Original ad](https://www.linkedin.com/ad-library/detail/1661990856) · [Creative image](https://jtmwyd.com/media/images/8ce4e66f14e0b18465c6be0dea135fe2d06e6901aae870773d3221ac1abdb75b)

Landing page: [Agency Matters: Building a Workforce That Thrives Through Change \| BetterUp](https://www.betterup.com/agency-matters?utm_campaign=%255BBU%255D+Prospecting+Webinars%252BEvents+-+LGF&utm_source=linkedin&utm_medium=paid&utm_id=802880836&hsa_acc=507426464&hsa_cam=802880836&hsa_grp=917909036&hsa_ad=1661990856&hsa_net=linkedin&hsa_ver=3&trk=ad_library_ad_preview_content_image)

[Landing-page snapshot](https://jtmwyd.com/media/ad-assets/a25e8efd6446475ba3bc66e3d1f6f3964d6592515104680de1cfdf138ae16d7f) · Captured 2026-11-11

### BetterUp

LinkedIn · BetterUp

Hi %FIRSTNAME%, AI is changing how everyone works. The harder question is whether it is building or eroding people’s sense of agency. I’d like to invite you to join Dr Martin Seligman and Rolls-Royce’s Zahra Shirazi on 10 November at 10.30am GMT. You’ll leave with a clear model of the three beliefs that predict how people handle disruption (efficacy, optimism, and imagination), and the first step you can take next week. It’s virtual. Would you like to join? Can't make it? Don't worry, all registrants will receive the recording.

Call to action: Register

First shown 2026-11-04 · Last shown 2026-11-04

[Original ad](https://www.linkedin.com/ad-library/detail/1672950576)

Landing-page snapshot: The ad library did not provide a destination URL.

### One of us. All of us.

Google · BetterUp

Take part in pivotal research & access coaching tools to strengthen frontline support.

First shown 2026-10-24 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR14574539316417003521) · [Creative image](https://jtmwyd.com/media/images/93ec0b476e143ad4331d7a7291b87c4de8189e56c737935e2aac567049dbe27b) · [Creative video](https://www.youtube.com/watch?v=jBNglyEN6ko)

Landing page: [Landing page](https://www.betterup.com/en-ca/frontline-support?utm_source=google&utm_medium=display&utm_term=frontline%20study&utm_content=A3)

Landing-page snapshot: Snapshot limit reached for this collection.

### Help shape frontline support

Google · BetterUp

Take part in pivotal research & access coaching tools to strengthen frontline support.

First shown 2026-10-24 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR14574539316417003521) · [Creative image](https://jtmwyd.com/media/images/93ec0b476e143ad4331d7a7291b87c4de8189e56c737935e2aac567049dbe27b) · [Creative video](https://www.youtube.com/watch?v=jBNglyEN6ko)

Landing page: [Landing page](https://www.betterup.com/en-ca/frontline-support?utm_source=google&utm_medium=display&utm_term=frontline%20study&utm_content=A3)

Landing-page snapshot: Snapshot limit reached for this collection.

### Help shape frontline support

Google · BetterUp

Take part in pivotal research designed for Ontario’s frontline workers.

First shown 2026-10-24 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR14574539316417003521) · [Creative image](https://jtmwyd.com/media/images/93ec0b476e143ad4331d7a7291b87c4de8189e56c737935e2aac567049dbe27b) · [Creative video](https://www.youtube.com/watch?v=jBNglyEN6ko)

Landing page: [Landing page](https://www.betterup.com/en-ca/frontline-support?utm_source=google&utm_medium=display&utm_term=frontline%20study&utm_content=A3)

Landing-page snapshot: Snapshot limit reached for this collection.

### BetterUp

LinkedIn · BetterUp

What do people actually ask an AI coach for? BetterUp Labs studied 27,000 AI coaching conversations to find out. On Nov 12, Sr. Research Scientist Alex Liebscher and VP of AI Jordan Hochenbaum, PhD, share the findings in a live virtual discussion. Join us to learn: 🔹 Why culture decides whether AI pays off, and why it starts with managers 🔹 What people use AI coaching for, and what’s blocking their performance 🔹 A live look at coaching across a manager’s week in Copilot and Microsoft 365 Can’t make it live? Register for the recording.

[Original ad](https://www.linkedin.com/ad-library/detail/1666072416) · [Creative image](https://jtmwyd.com/media/images/932fff800568218cdf05dc82c77831fcc3f147f30ff54dc670d0578aee12c7ed)

Landing-page snapshot: The ad library did not provide a destination URL.

### BetterUp

Google · BetterUp

First shown 2026-10-26 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR07936926707754205185) · [Creative image](https://jtmwyd.com/media/images/148eb89633ea1ff32a747c3c89b0a9e4ec61a1b14bd76f1ed9e6dc01d6210642)

Landing-page snapshot: The ad library did not provide a destination URL.

### BetterUp

Google · BetterUp

First shown 2026-10-26 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR07936926707754205185) · [Creative image](https://jtmwyd.com/media/images/94cbcbc124c8ab781b7e971edb334c6c078ddabb6db509481fcbc8451364f135)

Landing-page snapshot: The ad library did not provide a destination URL.

### BetterUp

Google · BetterUp

First shown 2026-10-26 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR07936926707754205185) · [Creative image](https://jtmwyd.com/media/images/39937270059e658096a2ccae27e62194dc982c409b27f9ba0fda374ef5f5127d)

Landing-page snapshot: The ad library did not provide a destination URL.

### BetterUp

Google · BetterUp

First shown 2026-10-26 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR12009498535583023105) · [Creative image](https://jtmwyd.com/media/images/823a1ee32481b4e0b1a5d1011ca063f4963de9710a9d9fab4f11b76ebce8dcc2)

Landing-page snapshot: The ad library did not provide a destination URL.

### BetterUp

Google · BetterUp

First shown 2026-10-26 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR12009498535583023105) · [Creative image](https://jtmwyd.com/media/images/c2b3f07e65ad1da7e075abbc1a506d71f267f5f666a5db77b9ff1e66863e92e5)

Landing-page snapshot: The ad library did not provide a destination URL.

### BetterUp

Google · BetterUp

First shown 2026-10-26 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR12009498535583023105) · [Creative image](https://jtmwyd.com/media/images/209a5a0a9f2e90b6312bcbf0badf46ac738f0e889f65189b105b5a91380dd0b4)

Landing-page snapshot: The ad library did not provide a destination URL.

### Don't carry it home off-duty.

Google · BetterUp

Call to action: APPLY\_NOW

First shown 2026-10-23 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR16541640385298956289) · [Creative video](https://www.youtube.com/watch?v=yDDT73hI_0A)

Landing-page snapshot: The ad library did not provide a destination URL.

### Shift ends. Coping starts.

Google · BetterUp

Call to action: APPLY\_NOW

First shown 2026-10-23 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR16541640385298956289) · [Creative video](https://www.youtube.com/watch?v=yDDT73hI_0A)

Landing-page snapshot: The ad library did not provide a destination URL.

### Don't carry it home off-duty.

Google · BetterUp

Call to action: APPLY\_NOW

First shown 2026-10-23 · Last shown 2026-11-11

[Original ad](https://adstransparency.google.com/advertiser/AR15956264277321449473/creative/CR16541640385298956289) · [Creative video](https://www.youtube.com/watch?v=yDDT73hI_0A)

Landing-page snapshot: The ad library did not provide a destination URL.

## New pages

Archive dates show when an archived copy was found, not when the page was published.

Modified dates describe updates, not original publication.

### [Remembering on purpose: Inside our AI coach's memory](https://betterup.com/blog/ai-coach-memory)

- Published 2026-11-09 — [Publisher RSS / Atom feed](https://www.betterup.com/blog/rss.xml)
- Published 2026-11-09 — [Publisher page metadata](https://betterup.com/blog/ai-coach-memory)
- Modified 2026-11-09 — [Publisher page metadata](https://betterup.com/blog/ai-coach-memory)

### [Knowing what to leave behind: Forgetting, consolidation, and visibility](https://betterup.com/blog/ai-coach-memory-forgetting)

- Published 2026-11-09 — [Publisher RSS / Atom feed](https://www.betterup.com/blog/rss.xml)
- Published 2026-11-09 — [Publisher page metadata](https://betterup.com/blog/ai-coach-memory-forgetting)
- Modified 2026-11-09 — [Publisher page metadata](https://betterup.com/blog/ai-coach-memory-forgetting)

### [How a coach remembers: The 51st date](https://betterup.com/blog/ai-coach-memory-vs-chatbot-memory)

- Published 2026-11-09 — [Publisher RSS / Atom feed](https://www.betterup.com/blog/rss.xml)
- Published 2026-11-09 — [Publisher page metadata](https://betterup.com/blog/ai-coach-memory-vs-chatbot-memory)
- Modified 2026-11-09 — [Publisher page metadata](https://betterup.com/blog/ai-coach-memory-vs-chatbot-memory)

### [When AI adoption soars, team trust can slip](https://betterup.com/blog/ai-adoption-team-trust-cisco)

- Published 2026-10-22 — [Publisher RSS / Atom feed](https://www.betterup.com/blog/rss.xml)
- Published 2026-10-22 — [Publisher page metadata](https://betterup.com/blog/ai-adoption-team-trust-cisco)
- Modified 2026-10-22 — [Publisher page metadata](https://betterup.com/blog/ai-adoption-team-trust-cisco)

### [The attention infidelity trap: Why presence matters for team performance in the AI era](https://betterup.com/blog/attention-infidelity-ai-team-trust)

- Published 2026-10-08 — [Publisher RSS / Atom feed](https://www.betterup.com/blog/rss.xml)
- Published 2026-10-08 — [Publisher page metadata](https://betterup.com/blog/attention-infidelity-ai-team-trust)
- Modified 2026-10-08 — [Publisher page metadata](https://betterup.com/blog/attention-infidelity-ai-team-trust)

### [Want that bonus? Show human skills, not AI ones.](https://betterup.com/blog/human-skills-rewards-workslop)

- Published 2026-09-30 — [Publisher RSS / Atom feed](https://www.betterup.com/blog/rss.xml)
- Published 2026-09-30 — [Publisher page metadata](https://betterup.com/blog/human-skills-rewards-workslop)
- Modified 2026-09-30 — [Publisher page metadata](https://betterup.com/blog/human-skills-rewards-workslop)

### [The cost of AI displacement: Why AI adoption is a team sport](https://betterup.com/blog/cost-of-ai-displacement)

- Published 2026-09-14 — [Publisher RSS / Atom feed](https://www.betterup.com/blog/rss.xml)
- Published 2026-09-14 — [Publisher page metadata](https://betterup.com/blog/cost-of-ai-displacement)
- Modified 2026-10-14 — [Publisher page metadata](https://betterup.com/blog/cost-of-ai-displacement)

### [Why a "nice" workplace culture hurts performance \| BetterUp](https://betterup.com/blog/nice-workplace-culture-hurts-performance)

- Published 2026-09-10 — [Publisher RSS / Atom feed](https://www.betterup.com/blog/rss.xml)

### [From Debt To Dividend: How Trust Turns AI Into ROI \| BetterUp](https://betterup.com/blog/cognitive-debt-dividend-ai-trust)

- Published 2026-09-01 — [Publisher RSS / Atom feed](https://www.betterup.com/blog/rss.xml)

### [The importance of human communication \| BetterUp](https://betterup.com/blog/ai-watermarking-workslop-culture)

- Published 2026-08-21 — [Publisher RSS / Atom feed](https://www.betterup.com/blog/rss.xml)

### [The most effective AI coach. Proven.](https://betterup.com/products/betterup-ai-coaching)

- First archived 2024-12-23 — [Internet Archive · earliest successful HTML capture](https://web.archive.org/web/20241223201142/https://www.betterup.com/products/betterup-ai-coaching)

### [Your strategy is only as strong as your managers.](https://betterup.com/products/betterup-manage)

- First archived 2023-11-16 — [Internet Archive · earliest successful HTML capture](https://web.archive.org/web/20231116112953/https://www.betterup.com/products/betterup-manage)

### [The leadership system your strategy runs on.](https://betterup.com/products/betterup-lead)

- First archived 2023-02-16 — [Internet Archive · earliest successful HTML capture](https://web.archive.org/web/20230216164517/https://www.betterup.com/products/betterup-lead)

## Contact

### Contact forms

- [Contact sales](https://betterup.com/contact-sales) — [Source](https://www.betterup.com/)
- [Contact sales](https://www.betterup.com/contact-sales) — [Source](https://www.betterup.com/contact-sales)
- [Request a demo](https://www.betterup.com/demo-request) — [Source](https://www.betterup.com/)
- [Book a meeting](https://www.betterup.com/products/betterup-ai-coaching/free-trial) — [Source](https://www.betterup.com/products/betterup-ai-coaching/free-trial)

## Sources

1. [Powering performance-ready workforces in the AI era \| BetterUp®](https://betterup.com/) — betterup.com · Retrieved 2026-11-11
2. [AI Coaching for Behavior Change \| BetterUp Grow™](https://betterup.com/products/betterup-ai-coaching) — betterup.com · Retrieved 2026-11-11
3. [Leadership Development for Executives \| BetterUp Lead™](https://betterup.com/products/betterup-lead) — betterup.com · Retrieved 2026-11-11
4. [BetterUp Manage™ \| BetterUp](https://betterup.com/products/betterup-manage) — betterup.com · Retrieved 2026-11-11
5. [BetterUp Ready™ for workforce adaptability \| BetterUp](https://betterup.com/products/betterup-ready) — betterup.com · Retrieved 2026-11-11
6. [Human Transformation at Scale \| BetterUp](https://betterup.com/platform) — betterup.com · Retrieved 2026-11-11
7. [BetterUp Labs \| Workforce Performance Research](https://betterup.com/betterup-labs) — betterup.com · Retrieved 2026-11-11
8. [The BetterUp Center for Daring Leadership \| BetterUp](https://betterup.com/center-for-daring-leadership) — betterup.com · Retrieved 2026-11-11
9. [Events + Webinars \| BetterUp](https://betterup.com/events-webinars) — betterup.com · Retrieved 2026-11-11
10. [BetterUp® Resource Library \| Workforce Insights](https://betterup.com/library) — betterup.com · Retrieved 2026-11-11
11. [BetterUp® Powered by AI \| Built In, Not Bolted On](https://betterup.com/powered-by-ai) — betterup.com · Retrieved 2026-11-11
12. [BetterUp® Trust Center \| AI, Privacy & Security](https://betterup.com/trust-and-security) — betterup.com · Retrieved 2026-11-11
13. [BetterUp Grow Free Trial \| AI Coaching for Enterprises \| BetterUp](https://betterup.com/products/betterup-ai-coaching/free-trial) — betterup.com · Retrieved 2026-11-11
14. [Contact Sales \| BetterUp](https://betterup.com/contact-sales) — betterup.com · Retrieved 2026-11-11
15. [See BetterUp's Coaching Platform in Action \| BetterUp](https://betterup.com/demo-request) — betterup.com · Retrieved 2026-11-11

---

JTMWYD — Just tell me what you do.

## Brand colors & fonts

Observed website styles · partial · 2026-11-11T22:37:08.484Z

- border: \#B1B1B1 (inferred) — [Source](https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944126/1794421097609/template_main.min.css)
- border: \#000000 (inferred) — [Source](https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944126/1794421097609/template_main.min.css)
- background: \#F4F3E9 (inferred) — [Source](https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944126/1794421097609/template_main.min.css)
- text: \#FFFFFF (inferred) — [Source](https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944126/1794421097609/template_main.min.css)
- border: \#DDFF0E (inferred) — [Source](https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944126/1794421097609/template_main.min.css)
- text: \#000000 (inferred) — [Source](https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944126/1794421097609/template_main.min.css)
- border: \#FFFFFF (inferred) — [Source](https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944126/1794421097609/template_main.min.css)
- text: \#1E1E1E (inferred) — [Source](https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944126/1794421097609/template_main.min.css)
- background: \#000000 (inferred) — [Source](https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944130/1794421098996/template_tailwind.min.css)
- text: \#DDFF0E (inferred) — [Source](https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944130/1794421098996/template_tailwind.min.css)

- body: Sohne-Buch (declared in stylesheet). Fallback: system-ui, sans-serif. Reuse rights unverified. — [Source](https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944126/1794421097609/template_main.min.css)
- heading: IvarDisplay-Regular (declared in stylesheet). Fallback: system-ui, sans-serif. Reuse rights unverified. — [Source](https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944126/1794421097609/template_main.min.css)
- heading: Sohne-Buch (declared in stylesheet). Fallback: system-ui, sans-serif. Reuse rights unverified. — [Source](https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944126/1794421097609/template_main.min.css)
- mono: SohneMono-Buch (declared in stylesheet). Fallback: ui-monospace, monospace. Reuse rights unverified. — [Source](https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944126/1794421097609/template_main.min.css)
- ui: Sohne-Buch (declared in stylesheet). Fallback: system-ui, sans-serif. Reuse rights unverified. — [Source](https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944126/1794421097609/template_main.min.css)
- ui: SohneMono-Buch (declared in stylesheet). Fallback: system-ui, sans-serif. Reuse rights unverified. — [Source](https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944126/1794421097609/template_main.min.css)
- other: Sohne-Buch (declared in stylesheet). Fallback: system-ui, sans-serif. Reuse rights unverified. — [Source](https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944126/1794421097609/template_main.min.css)
- other: SohneMono-Buch (declared in stylesheet). Fallback: system-ui, sans-serif. Reuse rights unverified. — [Source](https://www.betterup.com/hubfs/hub_generated/template_assets/1/197870944126/1794421097609/template_main.min.css)

These are not verified official brand guidelines. Font source URLs are evidence, not a reuse license.
CSS declarations only; browser rendering, cascade, active theme, loaded fonts and official brand guidelines have not been verified.
Generated font aliases are normalized for display; exact declarations remain in cssFamily. Colors are semantic declaration samples converted to sRGB, not an exhaustive palette. Font asset URLs are evidence only; license and redistribution rights are unknown.